Posted inFounders
The 4 filters I use to build investor lists –
Say you’re raising $500k. You find a VC who invests in your sector, and a friend offers to introduce you. Then you look at the fund’s website. Their smallest check…
Posted inBranding
Does branding give a new identity or just a new look and feel. #help_me_understand
Does branding give a new identity or just a new look and feel? The room is quiet until the logo lands. When you walk into a shop, glance at a…
Posted inBranding
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
Brand Positioning Books with Case Studies: Practical Reading Suggestions for a Client in Business Consulting I’m currently working with a client that already has an established brand but aims to…
Posted inBranding
How Gucci is tapping into internet culture while maintaining their brand
Title: How Gucci Leverages Internet Culture While Preserving Its Brand DNA Overview: Gucci has undergone multiple renaissances since its inception, with the current era marking one of the brand’s most…
Posted inFounders
Covid-19 tripled my number of food delivery orders in four days.
How a Blood, Sweat, and Tears Startup Responded to a Covid-19 Surge in Four Days A small, self-funded delivery company shares lessons from rapid growth, ethical pricing, and community support…
Posted inFounders
Venture Capital does more harm than good for the global population.
Venture Capital: Does It Help or Hinder the Global Economy? Source context: I have founded one angel-backed company, one VC-backed company, and participated in two other startups that were or…
Posted inFounders
Client used my free consultation to extract ideas – and didn’t hire me.
Free Consultations That Don’t Turn into Loyal Clients: A Lesson from My Early Career In my early days as a professional, a single experience reshaped how I approach initial conversations…
Posted inInternet Domains
The logo is there – but the domain was snatched from under my nose!
The logo is there - but the domain was snatched from under my nose! Hook: The moment I pressed Enter, the world didn’t blink. It simply opened. A cursor leapt…
Posted inBranding
I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?
Title: Almost Cost Our Company $20,000: Lessons from a Major Marketing Mishap A few years ago, while juggling part-time work during university, I assisted a company with tech tasks and…
Posted inFounders
Our “CEO” secretly invested the last 30% of our funding in crypto…
Title: Lessons Learned from a Troubling Startup Experience A founder’s reckless decision to divert funding into crypto left our startup financially crippled, eroding trust and threatening our ability to deliver…